Everyone today knows what an “influencer” is. These are experts in a certain field who recommend or review products, software, or even ideas. Other people turn to them for shopping advice. Hence, influencer marketing is a type of marketing that rewards influencers who are compensated with money or by other means for promoting brands or products. How do you become a successful influencer? It takes a lot of dedication, because building an audience takes time. What is the role of influencers in inbound marketing? Influencer marketing helps increase brand awareness. Influencers can help you reach your target market. Partnerships with the right influencers increase your credibility and trustworthiness. What is a social media influencer? A social media influencer is an influencer who operates primarily on social media. If you want to understand what a social media influencer is, you may want to know the types of people who can use social media to achieve power. What is the role of a social media influencer? Knowing what a social media influencer does is key. Social media influencers create content, build a social media network and, over time, people pay more and more attention to their opinions. However, there are many differences in how they accomplish this.